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Touroperator business plan
Žďárská, Ilona ; Kvítková, Zuzana (advisor) ; Petrů, Zdenka (referee)
The aim of the thesis is to develop a business plan for setting up a touroperator. Part of this is an in-depth analysis of the conditions under which a touroperator can be established in the Czech Republic. The main segment of the tbusiness should be the ever-expanding population over the age of 55, as this segment has great potential in the future. The work will also focus on working with marketing tools and their high quality utilization. This thesis will also shows whether or not this business plan has a chance for real operation.
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Potential of Technical Monuments of South Bohemia in Tourism
Čepelková, Michaela ; Navrátilová, Miroslava (advisor) ; Zuzana, Zuzana (referee)
This thesis is focused on tourism and especially on technical monuments and their possible use in tourism. In the thesis there are mentioned some definition of tourism from different world's writers. Following part is focused on typology of tourism. Potential of turism with factors is described in next chapter. Following chapter is about monuments and care of the monuments. Next chapter is about technical monuments and about form of their possible use in tourism.
The opening chapter of the second part of the thesis introduces the most important places with regard to tourism in the Czech republic and Southern Bohemia in the last few years. Another part deals with significant monuments of technical history in Southern Bohemia. The last few chapters are dedicated to technical monuments that can be visited during two suggested three-day trips in Southern Bohemia. Both trips are described in details including the cost calculation.
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The protection of consumer in tourism
Doležalová, Petra ; Horová, Olga (advisor) ; Samková, Milena (referee)
The thesis is focused on protecting consumers and tour operators and travel agencies. The basic aim is to analyze consumer awareness of their rights and obligations arising from the travel contract and general terms and conditions. A sub-goal is to determine the perception of ITQ Code (International Travel Quality), both by consumer and by the tour operator. For the analysis was selected questionnaire survey. The results of the investigation pointed to the fact that consumers are not satisfied with the failure of contractual obligations and are determined to pursue their legal rights. On the other hand, many do not read or terms and conditions. Questions focused on the ITQ Code, which specifies exactly complaints procedure and compensation system, revealed that consumers would welcome such a product and it take into account the selection of a tour operator, but more than half of this Code, still heard.
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Does marketing research have important role in operation and decision-making of the touroperator?
Rehúšová, Alexandra ; Lechnýřová, Zuzana (advisor) ; Indrová, Jarmila (referee)
The thesis is divided into two main parts -- theoretical and practical. In theoretical part are characterized touroperators and their operation and typology. Following chapters are dedicated to marketing research and its characteristic including reasons for its realization and particular steps of marketing research process, types and forms of marketing research with detailed characteristic of qualitative and quantitative research. Next chapters discuss information in marketing research and their sources, realization and operating of marketing research. In practical part are summarized answers given by respondents within qualitative research that were about the importance of marketing research in operation and decision-making of the touroperator. The results of research are stated at the end of each subchapter.
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